As a PR specialising in the legal sector, a large element of my role involves finding opportunities for clients, be they lawyers or barristers, to write articles for favoured publications. For many the top slot will be a piece in the law pages of The Times or an influential trade magazine such as the Estates Gazette or Personnel Today.
Competition for the top titles is always fierce - sometimes a slot will be found in a lesser publication with a relatively low circulation rate. On these occasions the client may well ask, "why bother?"
Given that fee earning should always take priority, this is a valid question and sometimes opportunities should be turned down. But assuming that the time taken to write a piece is not going to be too prohibitive, it is often advisable to go ahead simply because a published article will always have more credibility and attract more interest than a standalone blog regardless of the obscurity of the publication.
Furthermore, by posting a piece on social media, the corporate website and even circulating to appropriate clients, the author can ensure that the article has a wider reach. If a story is particularly strong, the piece could even have a life of its own and trigger interest from a higher profile title....
Wearable fitness trackers in the workplace: surveillance by fitbit? By Clare Gilroy-Scott on 26 Apr 2017 Wearable fitness trackers such as fitbit are promoted as useful tools for employee wellbeing programmes. But employers that collect and monitor data from this technology risk breaching data protection law if their policies and procedures are not kept up to date. Clare Gilroy-Scott of law firm Goodman Derrick advises. Many people sport fitness tracking devices and/or smartwatches – forms of wearable technology which not long ago seemed futuristic but are now familiar accessories. These developed from wearable medical technology – devices worn on the body which are able to assess and record detailed physiological data about the wearer – to fashion-forward fitness trackers.