As Matthew Syed points out in The Times, the latest debacle surrounding Tiger Woods demonstrates "the dangers when the gap between pubic image and private reality becomes too wide."
While Syed suggests that Woods has only himself to blame, he also points out that the former World No 1's PR team created an image of perfection that was impossible to live up to. And here lies a lesson. Sooner or later, the chances of a perfect image unraveling must be pretty high. It may also be that the public can relate better to personalities who reveal their flaws as well as their strengths.
So perhaps celebrity publicists should think twice before seeking to portray a completely flawless persona.
At last, a picture of Woods shows his human side matthew syed Former world No 1’s PR team created an image of perfection that no person could live up to Some of the photos from Tiger Woods’s past are achingly beautiful. One from 2009 features the great golfer with Charlie, his baby son, in his arms, Elin, his wife, alongside him, with their daughter, Sam, in hers. One pet dog is nuzzling Sam while the other is licking the face of Woods, who has the most adorable smile. The stories that ran alongside this image, and dozens like them, were equally seductive. Woods was a clean-living family man. He was the embodiment of the American dream. He lived and breathed the values and aspirations of Middle America.