The fall out from the debacle surrounding the Presidents Club has been massive by anyone’s standards.

Of course it is no secret that there is a sleazy side to the City. What is surprising is that it has taken so long for a story like this one to break.

Writing in this week's edition of Influence (CIPR), Matt Baldwin, CEO  of Coast Communications, points out that business leaders need to take a good hard look at workplace culture and behaviour because what was acceptable yesterday is no longer acceptable today.

As reputation managers, PR professionals also have a duty to challenge senior executives if the culture of a business does not reflect the values it seeks to portray because ultimately issues that call into play the integrity of a business will be the most damaging of all.  PR gestures are simply not enough.