The fall out from the debacle surrounding the Presidents Club has been massive by anyone’s standards.
Of course it is no secret that there is a sleazy side to the City. What is surprising is that it has taken so long for a story like this one to break.
Writing in this week's edition of Influence (CIPR), Matt Baldwin, CEO of Coast Communications, points out that business leaders need to take a good hard look at workplace culture and behaviour because what was acceptable yesterday is no longer acceptable today.
As reputation managers, PR professionals also have a duty to challenge senior executives if the culture of a business does not reflect the values it seeks to portray because ultimately issues that call into play the integrity of a business will be the most damaging of all. PR gestures are simply not enough.
The Presidents Club – PR gestures not enough By Matt Baldwin, Coast, The Presidents Club has been quietly doing its thing for the past 30 years, raising not inconsiderable amounts of cash for charities. Rumours of bad behaviour have followed it for many years, but it wasn’t alone. Stories regularly emerge from the City where women are the butt of bad behaviour from boorish well-paid bankers, lawyers and traders. The property world has largely escaped much of this scrutiny. But this year is different. The tide has turned. Finally, our mothers, sisters, daughters have said enough is enough. It is about time. That in 2018, one hundred years after women gained the vote, women are still seen as playthings for the wealthy is more than just distasteful.